Leads · Guide · 1 min read · WhatsApp Web
Mark a lead Lost with a reason
You close a lead as lost and record why. Use it so your team can see later why leads do not buy.

Steps
- 1
In WhatsApp Web, open the lead's panel and set Lead Stage to Lost.
- 2
Pick a reason.
The stage and reason save together. If you close the question without a reason, the stage stays as it was.
- 3
On the dashboard, the stage picker on a lead asks the same question.
- 4
Pipeline shows the reason under each Lost lead.
The reasons are your own list in Settings → Lost Reasons.